About

Dr Hannah Rudman works on how the natural economy sector and its natural capital1 are solutions for the grand challenges we face: climate emergency, biodiversity collapse, pollution, and food safety and security.

Hannah’s work in enterprise and action research explores:

  • What sustainable business, investment and relationship models do projects need?
  • How can nature tech, AI and data innovations be transparent and trustable enough to help?
  • Nature is valuable – how can public policy, philanthropy and private investment embed that vital truth in our societies, economies and ideologies?
Dr Hannah Rudman

Experience

Hannah professionally develops scientifically robust, data-rich business and operational models for nature restoration projects so they can be sustainably financed. She builds relationships and networks with communities of practice, communities of place, and communities of interest to share learnings, ideas and connections – to build capability, credibility, capacity, and confidence. Currently as Development & Policy Director at Highlands Rewilding, and Honorary Fellow at University of Edinburgh‘s Centre for Sustainable Forests and Landscapes.

She is also an experienced non-executive chair, director and board trustee, currently serving the National Galleries of Scotland. She is co-Chair of the Scottish Forum on Natural Capital, a community she has grown from 150 people in 40 organisations in 2021, to over 1000 folk from 430+ organisations in 2026. Hannah will take up post as Ministerially appointed Member of the Board of the Loch Lomond and Trossachs National Park Authority in November. Her key skills include establishing and maintaining strategic relationships and partnerships, and communicating the opportunities and impacts of a thriving natural economy sector with clarity to governments, public and third sector organisations, communities, business and industry, and institutional and private investors.

Hannah is often keynote speaker at international conferences, and chair of public events and professional panels.

Hannah was co-Director of SRUC’s Thriving Natural Capital Challenge Centre. She secured grants of £1.9m, a 45% (v. good in academia!) success rate over 2.5 years. Principal Investigator on 12 projects, Hannah’s action research impacted payments for ecosystem services through developing Landscape Enterprise Networks in Scotland (LENS), and contributed to work for the Scottish Government developing biodiversity policy. She joined the Alliance for Scotland’s Rainforest Natural Capital Investment and Research Groups, running an R&D project which was awarded IRNS funding to assess and verify the positive impact of rainforest restoration work for biodiversity gain using nature tech.

Until 2021, Hannah was Strategic Transformation Director at distributed ledger technology start-up Wallet.Services/SICCAR, and was a part of the leadership team at start up. She co-authored Distributed Ledger Technologies (DLT) in Public Services commissioned and published by The Scottish Government in 2018.

Hannah founded and ran environmental tech start-up Envirodigital 2008-18, creating digital products that gave people and organisations agency to reduce carbon in their businesses and lives.

As a Digital Transformation Expert, She was Associate Director at international firm BOP Consulting ‘17-‘18, establishing their Organisational Transformation capability. During ’16-’17, she worked with global science and tech solutions company Leidos as Associate Principal Consultant, developing their Digital Transformation practice through licensing her Digital:Transformation Approach.

That expertise was earned between 2002-2016, when Hannah ran her own Digital Transformation practice which designed and delivered national Digital Transformation programmes.  Attracting £m’s, and impacting over 250 enterprises at C-suite level, the programmes used Hannah’s academically verified and internationally renowned The Digital:Transformation Approach. Hannah made keynote addresses on it at national conferences in Mexico, Australia, Spain and the UK. Watch case studies of clients’ digital transformation journeys.

Hannah is internationally renowned for her proven in the field & academically verified Digital:Transformation Approach framework. She was elected as Fellow of the British Computer Society in 2016, and as Honorary Fellow at Durham University in 2015 attracting funding from The Wellcome Trust to create a longitudinal science experiment which is still live in the Life Science Centre in Newcastle. Hannah was elected as Fellow of the Royal Society of Arts, Manufacture and Commerce in 2007. She was Special Advisor to the Cultural Enterprise Office and Scottish Arts Council/Creative Scotland. She previously held directorships/trusteeships on the boards of Dynamo North EastNew Media Scotland and Macrobert Arts Centre.

Prior to 2003, Hannah worked as a Research Consultant for AEA Consulting (’98-’99), was the inaugural New Media Producer at the Royal Shakespeare Company (’99-’01); and was a Business Development Manager – initially at education software developer Immersive Education (’01-’02) and then at user interface developers, Nascent Form (’02-’03).

Hannah has a PhD in Information Systems (a Computer Science discipline); a distinction MRes in Drama and IT; a PGCert in Computer Science; and a first class BA (Hons) in Drama from Royal Holloway, University of London.

She co-produced with the National Theatre of Scotland the award-winning 24 hour online live participatory show, Five Minute Theatre.

As one of the European pioneers of Hyperdrama, she is cited on Wikipedia and in many academic papers. Her 1997 Hyperdrama, The Benefactor, is studied worldwide as a play written in hypertext, and has been translated into Chinese, German, Italian and Spanish.

See Hannah’s CV.


  1. Natural capital is the goods and services provided by Earth’s terrestrial and marine ecosystems. The term is an economic metaphor for the now limited stocks of physical and biological natural resources found on the Earth. The ‘capital’ refers to any stock that can yield a flow of goods in the future, even after being degraded and extracted by human activity and business. ↩︎